As a small business owner, you want to maximise the reach of your social media posts on platforms such as LinkedIn.

So what is the best time to post on LinkedIn?

Sprout Social, a social media management platform has analysed their customer data to see what time and day their customers’ social media posts generated the most engagement. And after examining their aggregate engagement data on LinkedIn, Sprout Social pinpointed the days and times -- Central Time Zone (CST) -- that could generate the most engagement on the platform for your brand.

The best times to post to LinkedIn: Wednesday at 9–10 a.m. and 12 p.m.
Best day: Wednesday.
Most consistent engagement: Tuesday through Friday from 8 a.m.–2 p.m.
Lowest engagement: Occurs on Sunday and the least popular times to post are every day from 9 p.m. to 3 a.m.
Ref. Sprout Social

People are usually getting ready for work, taking an afternoon break, or going home during  the above times, so it makes sense that engagement on LinkedIn is high at those times.